Google: We will not disallow bullfight ads
9 May 2008
Though stressing that the company does not condone bullfighting, Google has told ICABS that they "will not disallow ads for bullfighting on Google". This disappointing response comes following an appeal in which we highlighted the terrible suffering endured by bulls in this extremely cruel blood sport.
"We appreciate that some people have strong feelings about these ads and Google in no way condones the activity," a company spokesperson outlined. "But, having taken into consideration a number of different factors which take into consideration issues such as local law, customs and culture, we have decided that we will not disallow ads for bullfighting on Google."
In our original correspondence to the company, ICABS stated: "As a modern and compassionate company which prides itself on a positive global image, it would be very appropriate for Google to stop allowing those who advertise or promote animal cruelty to benefit from your sponsored links service," (Sponsored links are advertisement links which companies pay Google to display on their search pages)
ICABS is now renewing its appeal to the CEO and directors of Google to reconsider this stance and to implement a policy of refusing all future applications for bullfighting-related Sponsored Links.
Please ask Google to show compassion and stop advertising bullfighting.
Dr. Eric E. Schmidt, Ph.D.
Email Google Ads at: firstname.lastname@example.org
Dear Mr Schmidt,
I am writing to ask that Google stop accepting Sponsored Links from companies involved with bullfighting, one of the world's worst forms of animal abuse. Please take this opportunity to do the decent thing and disassociate from this appalling blood sport which millions around the world want outlawed.
Thank you. I look forward to your positive reply.
Video: The Cruelty of Bullfighting
Photos: Bullfighting barbarity
Bullfighting: More information
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