Disappointing performance from Ronaldo
30 March 2006
He's considered one of the football greats but Ronaldo's latest performance will leave many fans sorely disappointed. A television advert for a Brazilian beer sees the Real Madrid striker showing off his skills in a bullfighting arena.
The advert, filmed to promote Brahma beer, shows Ronaldo seated in the audience at a bullfight. Unable to open his bottle of beer, he enters the bullring, confronts the bull and uses the animal's horn to flip the cap off the bottle. Also shown are scenes of "Ronaldo" trying to disorientate the bull with his on-the-ball manoeuvres.
The 45 second advert can be viewed from the www.brahma.com.br website.
In a letter to AmBev/InBev, the company which produces Brahma Beer, the Irish Council Against Blood Sports appealed for the advert to be withdrawn. "The advert trivialises and glamorises what is one of the world's most cruel and barbaric blood sports," we stated. "It is very surprising that your company would want to associate its product with such a controversial activity."
We also pointed out how the bulls are slowly tortured to death during bullfights and invited the company to view our selection of video clips which show the reality of bullfighting.
Please write to AmBev and urge them to withdraw the Ronaldo/Bullfighting advert. Ask them to give a commitment that no future advertising campaigns will use bullfighting themes.
Tel +55 11 21 22 12 00
Tel: 01 8837600
InBev UK Ltd.
Tel +44 15 82 39 11 66
Contact details for other countries appear on the www.inbev.com website.
I have viewed your television advert for Brahma beer. I wish to register my objection to your use of bullfighting imagery to promote your product.
I hope that AmBev will immediately withdraw this offensive ad.